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The Chapter Seoul Journal

Hot in Seoul

An insider’s guide to luxury beauty, wellness and longevity in Seoul.

From K-beauty innovation and private clinics to discreet spas, rituals and addresses reserved for those in the know — every chapter is curated with precision, and lived firsthand by our team in Seoul.

Ear Seeding in Seoul: The Art of Auriculotherapy

Ear Seeding in Seoul: The Art of Auriculotherapy

Ear Seeding in Seoul: The Art of Auriculotherapy

Ear Seeding in Seoul: The Art of Auriculotherapy

In Seoul, the elite secret for a sculpted face and deep balance fits behind the ear. Discover auriculotherapy — ear seeding — with Seoul’s most sought-after practitioner.

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Beauty Personal Shopping in Seoul — A Bespoke K-Beauty Experience

Beauty Personal Shopping in Seoul — A Bespoke K-Beauty Experience

Seoul is one of the world’s beauty capitals, renowned for K-beauty innovation and an extraordinary choice of high-quality products. Yet for travellers and newly arrived expatriates, finding your wa...

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