For beauty & luxury professionals
Whether for a single day or an extended immersion, Chapter Seoul Retail Tours are crafted as private entries into Korea’s contemporary beauty ecosystem.
Whether for a single day or an extended immersion, Chapter Seoul Retail Tours are crafted as private entries into Korea’s contemporary beauty ecosystem.
Each experience is carefully curated to offer beauty and luxury professionals a clear, refined and actionable perspective on the market — beyond surface trends.
What you will access
Flagship spaces, pop-ups, concept stores and immersive formats shaping Seoul’s beauty landscape.
Private introductions with established and emerging K-Beauty brands, behind closed doors.
Curated visits to selected OEM / ODM laboratories recognized for their expertise and production excellence.
Every Seoul Retail Tour is tailored to your industry, strategic priorities and level of market maturity.
How it works
Share your industry, objectives and dates. We review every request personally.
We design a bespoke itinerary and secure the retail visits, brand meetings and laboratory access that matter to you.
We accompany you on site in English or French, from the first visit to the final debrief.
Press & media
Chapter Seoul is a curated gateway into contemporary Korean culture, beauty and lifestyle.
We collaborate with international media, editors and content creators to design exclusive press experiences, private immersions and tailor-made story angles inside Seoul’s most confidential addresses.
From behind-the-scenes access to curated beauty rituals, artisan encounters and cultural retreats, Chapter Seoul offers journalists privileged entry points into the new Korean aesthetic.
We welcome
For press access and media partnerships, submit your request below.
Professionals & press
Tell us about your company, your objectives and your timing. Every request is reviewed personally, and we come back to you with a tailored proposal.
Or send a private enquiry